Oreo Wins the Super Bowl

Salvatore February 6, 2013 2
Oreo Wins the Super Bowl

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We’ve been fans of Oreo’s marketing, but the cookie maker was really on its game during the Super Bowl.

As you may have heard, the third quarter was uninterrupted by a blackout that knocked out half the lights for close to 40 minutes. Oreo’s social media team was quick to pounce, tweeting the following image with the message: “Power Out?” No Problem.

oreo super bowl ad

So, to sum up, on a day when companies paid upwards of 4 million dollars for 30 second commercials, the best ad of the day cost Oreo nothing.

To keep up momentum, the company also put out this ad:

What do you think?

2 Comments »

  1. Nad February 6, 2013 at 1:46 pm -

    Genius.

    As for the cookie itself–best packaged-cookie that will ever exist.

    How easy is it to have at least 5 cookies with a cold glass of milk?!?!? Dangerous.

  2. Salvatore February 6, 2013 at 1:48 pm -

    Truth. I may have done some oreo and milk damage in the past.

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