We’ve been fans of Oreo’s marketing, but the cookie maker was really on its game during the Super Bowl.
As you may have heard, the third quarter was uninterrupted by a blackout that knocked out half the lights for close to 40 minutes. Oreo’s social media team was quick to pounce, tweeting the following image with the message: “Power Out?” No Problem.”
So, to sum up, on a day when companies paid upwards of 4 million dollars for 30 second commercials, the best ad of the day cost Oreo nothing.
To keep up momentum, the company also put out this ad:
What do you think?
Genius.
As for the cookie itself–best packaged-cookie that will ever exist.
How easy is it to have at least 5 cookies with a cold glass of milk?!?!? Dangerous.
Truth. I may have done some oreo and milk damage in the past.