Why Does Fast Food Look Different in Ads?

Salvatore June 26, 2012 1

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We’ve posted an infographic in the past about fast food ads versus reality. There’s no question there is a difference between what is presented in marketing and what you get at your nearest golden arches. To help understand why that is, McDonald’s Canada has offered a behind the scenes look at one of their photo shoots.

Check it out:

This video, by the way, is part of the company’s “Our Food. Your Questions.” campaign, which is trying to counter some perceptions/misconceptions of their food.

What do you think?

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