There are few things in life as comforting as ice cream. The problem is it may sometimes be too comforting (meaning, it’s so goddamn good it’s easy to eat your way to a fat ass). It seems the fine folks at Ben & Jerry’s had worked on a way to help people avoid temptation: the pint combination lock.
The company was going to sell these in 2002, but for whatever reason, never did. Here’s the press release they put out at that time:
Burlington, VT – Worried the dessert desperados have their eyes on your favorite ice cream flavor? Hate to leave home for fear of cold-hearted pint-nappers? Tired of vain attempts to conceal your favorite passion behind the frozen peas? Ben & Jerry’s wants YOU to breathe easier!
The all-new Euphori-Lock from Ben & Jerry’s is designed to promote family harmony – and salvage your peace of mind!
“This delightfully tongue-in-cheek concept actually came from one of our customers, who suggested we start selling our ice cream in stainless steel containers with little padlocks on them,” smiles Katie O’Brien, Ben & Jerry’s Merchandise Maven and the brains that brought Euphori-lock from delightful daydream to rugged reality.
The Euphori-Lock is a tenacious two-part plastic security ring that slips around your pint’s upper lid for “udder” peace of mind. And not to worry – it comes complete with an easy-to-remember secret code when you’re ready to unlock your favorite treat!
Check out the buzz about the new Euphori-Lock on Ben & Jerry’s website, www.benjerry.com. Or better yet, pick one up at your local Scoop Shop to help protect your take-home delights!
What do you think?