Brazilian ad agency Y&R has come up with a gag product: junk food patches. Similar to the patch you’d wear to wean yourself off cigarettes, this would emit a scent and help you break the habit of stuffing your face with crap. Here’s what they had to say about it:
“The idea was to propose a gag so people could control their eating vices through a pack of patches that release the scent of the main diet-wrecking foods.”
Check it out for yourself:
There has been evidence in the past to suggest that fast food is as addictive as heroine(!), so, the question is, how long before something like this becomes a reality?
What do you think?