Have you ever sat back on a hot summer day and wondered, “why isn’t there an ice-tea falvored beer?” Well, the Molson Coors Brewing company has your back. The company will be offering Coors Light Iced T (the T is marketing for “totally tubular”), a caffeine-free iced tea-flavored beer in April 2012. The “beer” has a 4% alcohol content and will be sold in aluminum cans.
Before you get your panties in a twist (I admit I may have had that reaction), consider Malcolm Gladwell’s Ketchup Conundrum. In that article, he gives the example of Campbell’s Prego tomato sauces, which were getting pummelled by Ragu. Their solution was to add a number of new varieties, breaking into untapped markets. Is it possible that can happen in the beer world (and that there are people out there who have been looking for this forever?)? We’ll have to wait and see.
What do you think?