Kraft Foods Splits in Two

Kraft Foods

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Kraft Foods has made the decision to split into two different companies. The food giant says that its brands (among them Cadbury, Trident, Oscar Meyer and Maxwell House) have different goals, necessitating the split into separately managed entities. One company, evidently, will focus on snack foods in emerging global markets, while the other will manage the North American grocery side of the business.

For a brief guide explaining the reasons and implications of this decision, click here.

Kraft Foods

The Kraft Foods family.



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